Built to Convert.
Designed to Scale.
We bring clarity, systems, and compounding results — so you don’t just keep up with the market, you outpace it.
From In-House to Strategic Partnership
Fractional CMO:
The Mastermind Behind Your Growth
You’ve hired freelancers, agencies, even in-house marketers—yet you’re still the one holding the vision, rewriting the briefs, and fixing the funnel… without a marketing background.
You’re exhausted. You feel stuck. The team’s executing, but nothing feels connected.
And you’re just barely keeping your head above water.
You’ve done everything you can—but the business won’t grow beyond this point.
Or worse, you don’t even know where to start or what to change.
It’s not a marketing problem. It’s a leadership gap.
We step in when founders are done duct-taping strategy and chasing disconnected metrics. As your Fractional CMO, we bring full-funnel clarity, align your teams, and build scalable growth engines that take you from chaos to control—from hustle to high-performance.
From AI, B2B SaaS, and FinTech to DTC, Fashion, and Creator-led brands—we architect custom growth frameworks built to convert, adapt, and scale.
We don’t just help you grow. We bring clarity so you can stop guessing.
Expect strategy, momentum, and results—so you can finally outpace the competition with confidence.
Solutions Built to Convert
Fractional CMO Leadership
GTM Strategy & Future-Proof Frameworks
Digital Media Buy &
Performance Marketing
Brand Strategy &
Positioning
Funnel Building &
Lifecycle Marketing
AI &
Martech Integration
Proven Success, Designed to Scale
Signal Growth led the full-funnel growth strategy for an AI fashion startup—tripling user signups, scaling Instagram reach by 36×, and securing JD.com as a strategic B2B pilot partner. From early concept to commercial traction, we built the foundation for product-market fit, investor confidence, and scalable growth.
While leading a six-figure media strategy at Constellation Brands, Signal Growth’s founder launched the company’s first multi-touch attribution (MTA) model—boosting ROI by 30% and transforming media into a scalable growth engine powered by precision targeting and automated, real-time optimization.
Signal Growth rebuilt the full funnel, optimized Meta/Google ads, and launched high-converting automation—doubling revenue in 60 days while delivering self-liquidating ad campaigns with scale.
Signal Growth partnered with Pave—a compensation planning platform—to unlock growth across SMB, enterprise, and global markets. Through user research, vertical analysis, and product roadmap alignment, we helped validate new segments and build a global expansion playbook.
While managing Discover’s credit card media strategy, Signal Growth’s founder launched segmented, full-funnel campaigns—tripling new account openings and cutting CAC by 50%, across an 8-figure media portfolio.
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By repositioning Discover Student Loans for younger audiences, Signal Growth’s founder executed platform-native content strategies that elevated brand relevance and delivered breakthrough performance across Spotify, Pandora, and student channels.
While leading the home loan acquisition strategy at Discover, Signal Growth’s founder built and launched a full-funnel marketing engine from scratch—generating over $4B in funded loans in just three months and setting the foundation for scalable, tech-integrated growth.
What Our Partners Are Saying
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"Working with Kathie was the turning point in my business. I'd hit a ceiling—my offer was strong, my audience was engaged, but conversions were inconsistent and growth felt chaotic. Kathie came in, diagnosed the bottlenecks I couldn't see, and built a strategy that not only made sense—but actually scaled. By Month 2, my revenue had doubled. She built out a full-funnel strategy, established ad best practices tailored to my neurodivergent audience, and transformed my scattered efforts into a scalable growth engine."
"I admire Kathie’s enthusiasm during challenges, ability to bring her industry experience to advise clients and leadership to find innovative solutions."
"Kathie lead the creation of media plans, brining together 10 major CPG brands across multiple categories and brand teams to fund and execute a new approach to this media for our company.
With an eye to measurement and efficiency Kathie has been able to drive our programs forward through clear and concise communications."
"Kathie’s leadership, attention to detail, and passion for driving results facilitated many major enhancements and unique Card Acquisition optimizations through our DMP/DSP relationship.
Her positive attitude and even keeled nature created a collaborative environment that fostered mutual growth and productivity for our groups."
"Kathie has made a meaningful impact on both the results as well as the way business is conducted. She brings a positive attitude to the partnership that is built on trust, transparency and a drive for mutual success.
She is an asset to the organization and undoubtedly will add strength to any organization she decides to be a part of."
"Kathie works cross-functionally and reletlessly to drive our campaign success in collaboration with agencies, analytic and operation team.
She has deep knowledge in digital marketing and measurements. She is a digital marketing wizard!"