Funnel Rebuild: From Viral Attention to Six-Figure Scale.
Client: Mental Health Coach
Service Area: Funnel Architecture, Paid Ads Strategy, CRM & Email Automation, Webinar Conversion Strategy, Brand Positioning, High-Ticket Offer Optimization, Product Innovation and Feedback Loop, Building Teams
The Challenge
An ADHD content creator went viral on Instagram—growing from 0 to over 1 million followers in six months through authentic, emotionally resonant content. Despite this explosive organic growth, his coaching program hit a plateau.
Just two months after launch, sales had stalled. Ads weren’t converting, the messaging didn’t match the depth of his offer, and the backend automation failed to nurture or convert the large audience he had built. The business lacked a scalable funnel, team infrastructure, and marketing engine.
The Objective
Signal Growth was brought in to transform the coach’s content-driven brand into a sustainable, revenue-generating business through a full-funnel growth strategy. Key goals included:
- Attracting and converting high-intent leads
- Reframing the offer around the ADHD community’s emotional and psychological needs
- Lowering acquisition costs through strategic media buying
- Designing a scalable backend team and operational structure
The Strategy
Signal Growth deployed an integrated growth system, tailored to creator-led brands and coaching businesses:
Offer & Messaging Refinement
- Clarified the program’s core transformation—positioning it as a solution to dopamine dysregulation, a key ADHD struggle
- Rewrote messaging to emotionally connect with the audience’s lived pain points and desires
Meta Ads & Paid Media Optimization
- Launched new Meta ad campaigns designed to mirror the viral tone of his Instagram content
- Leveraged psychological triggers and scroll-stopping creative to drive high-quality traffic
- Layered in retargeting with urgency and social proof to close the funnel
Funnel & Automation Rebuild
- Rebuilt the VSL for maximum clarity, relatability, and urgency
- Created a multi-channel email and SMS nurture sequence to guide prospects through decision-making
- Applied segmentation logic to personalize the user journey
Team & Feedback Loop Design
- Helped the founder build his core operational team and define scalable roles
- Introduced a consumer feedback system to turn testimonials and insights into growth assets
The Results
Within 60 days of implementation, Signal Growth delivered the following outcomes:
- Doubled monthly revenue, reaching consistent six-figure performance
- Reduced CAC by 47 percent through optimized targeting and creative
- Tripled webinar-to-enrollment rate with revamped VSL and nurturing flows
- Increased system reliability, reducing founder burnout while improving program delivery
- Built a replicable growth engine aligned with the ADHD coach’s mission and community
The Conclusion
This project demonstrates how Signal Growth helps creators and coaches move from viral attention to sustainable revenue. By combining data-driven strategy, Meta ad performance, conversion-focused funnel design, and backend operations, Signal Growth enabled a fast-growing ADHD coaching brand to scale—without losing authenticity or control.
