Scaling Real Estate Lending Through Digital Acquisition

The Challenge 

Discover was entering the competitive home lending market without a dedicated digital acquisition strategy in place. With growing competition from fintech lenders, aggregators, and digital-first mortgage platforms, the business faced mounting pressure to differentiate and capture qualified leads efficiently. They needed to build trust, establish brand authority, and launch a performance engine—without the luxury of legacy infrastructure or time for slow testing cycles.

The Strategy

Signal Growth’s founder was the founding member on the marketing team and architected, built, and operationalized Discover’s digital home loan acquisition engine from the ground up:

• Launched and optimized SEM, display, email, and CRM-based acquisition workflows aimed at high-intent homebuyers
• Designed and implemented responsive, high-converting landing pages tailored to user behavior, credit tiers, and loan qualification triggers
• Developed an integrated attribution and analytics system that enabled full-funnel visibility across marketing, underwriting, and sales
• Created a dynamic message sequencing system that aligned lifecycle stages with personalized offers, financial scenarios, and credit profiles

The Results 

• Generated $4B+ in funded home loans within the first 90 days of program launch
• Built real-time funnel tracking and optimization loops that improved both marketing precision and underwriting throughput
• Enabled full scalability across media channels, partner integrations, and internal CRM workflows—positioning Discover as a serious digital player in the home lending space

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